Heybike Mars limited edition moodboard

 

A woman walks to the refrigerator and see’s June 19th circled, and it says “fathers day“ with a heart by it. She looks at it a bit sad and leaves

 

A woman is scrolling through pages on the internet, shopping for a birthday gift for her dad. We show her face to show how stressfull she is

 

Meanwhile, her dad picked up an old photo of them together remembering how fun it was

 

the women is scrolling through different websites and does not see anything that excites her until she finds Heybike.com website. She scrolls through the websites and gets excited about all the electric bikes. She goes ahead and purchases the bike with a smile on her face.

 

a fedex man delivers the bike to her place. she happily receives the package.

 

Here we will show the women puuting the bike together. Just last 2-3 steps to not show much of an actual assembly.

 

she then puts a gift wrapper on the bike.

 

the women messages her dad to come meet her in the park and surprises him with a gift. we can do it 2 ways:

  1. she will surprise him with giving the key to the bike

  2. she will surprise him by closing his eyes in front of the bike.

 

dad sees the bike and is super happy about it. he walks up to it and starts looking at every part of the bike closely. here we can show the bike details up close as the father examines the bike.

 

He then turns the key and gets on the bike as the daughter is smiling in the background

 

this is where we show the man riding the bike in the park, streets, etc. Showing his happy facial expressions and different camera angles, and drone shots.

 

Father returns from his ride and gives a hug to his daughter. they both sit at the bench and enjoy the sunset as the bike is standing nearby

 

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